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Home News and Events Headline News Latest Personal Branding Interview: Dr. Doug Hirschhorn

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Personal Branding Interview: Dr. Doug Hirschhorn Bookmark and Share
Saturday, 30 January 2010 20:34

Dan Schawbel spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked now, what his competitive advantage is and how he should leverage his brand now since he doesn’t work at NBC.

Describe, in a few sentences, what Conan’s personal brand is?

Gawky, quirky, sharp tongued, blue collar guy. Other than his look and joke style, I don’t think his brand was much different from other late night talk show hosts..meaning…he was just another flavor ice cream among the other 5 flavors. Some like strawberry, some like vanilla, some like choc. chip. But, they are all ice cream.

To read the full article, head over to Personal Branding Blog.
Last Updated on Saturday, 30 January 2010 20:43
 

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