Dan Schawbel spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked now, what his competitive advantage is and how he should leverage his brand now since he doesn’t work at NBC.

Describe, in a few sentences, what Conan’s personal brand is?

To read the full article, head over to Personal Branding Blog.