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Gateway To Great

Dr. Doug is proud to introduce Gateway to Great, a new online resource that helps people put the principles of his new book, 8 Ways to Great, into practice.Great is a place that exists inside of you and the Gateway to Great, is a new free resource that helps you find your way there. Head over to this new section of the website to learn more about what Gateway to Great has to offer.

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8 Ways To Great by Dr. Doug Hirschhorn

Now available in book stores all over, Dr.Doug's new insightful book, "8 Ways To Great". Learn How You Can Order Your Copy Today.

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Peak Performance

Careers, investments, and day-trading all have one thing in common. They require peak performance.

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Investor Performance

Perform like a pro on every single trade. Learn how.

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Hot News!

Today, we posted a new video in our video blog section of our blog. The topic is "Nailing a Job Interview". We hope that you'll take the time to watch it (especially if you're currently looking for a new job or if you have an interview coming up).

Watch It Now!

Home News and Events Headline News Latest Personal Branding Interview: Dr. Doug Hirschhorn
Personal Branding Interview: Dr. Doug Hirschhorn Bookmark and Share
Saturday, 30 January 2010 20:34

Dan Schawbel spoke to Dr. Doug Hirschhorn, who is a New York-based psychology expert, mental coach and CNBC commentator. He is also the author of 8 Ways to Great: Peak Performance on the Job and In Your Life. In this interview, Doug talks about Conan O’Brien, what his brand is, if it should be tweaked now, what his competitive advantage is and how he should leverage his brand now since he doesn’t work at NBC.

Describe, in a few sentences, what Conan’s personal brand is?

Gawky, quirky, sharp tongued, blue collar guy. Other than his look and joke style, I don’t think his brand was much different from other late night talk show hosts..meaning…he was just another flavor ice cream among the other 5 flavors. Some like strawberry, some like vanilla, some like choc. chip. But, they are all ice cream.

To read the full article, head over to Personal Branding Blog.

Last Updated on Saturday, 30 January 2010 20:43
 

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