Books by Dr. Doug

Get Dr. Doug's New Book
Trading Psychology Playbook

Trading Psychology Playbook reveals how to maximize your individual skill set – no matter what your background or personality type may be – to become an even greater trader or portfolio manager.

Available on for Kindle
8 Ways to Great: Peak Performance on the Job and in Your Life

Practical, hard-hitting, and illustrated with compelling stories from the elite in the world of high finance and professional sports, Dr. Doug Hirschhorn's book shows you how to unlock your potential for greatness.

Available on

About Dr. Doug

Dr. Doug Hirschhorn is a Peak Performance Coach who is an author and frequent contributor to NBC, CNBC, CNN, MSNBC and BLOOMBERG. As a coach, he has conducted over 500 workshops at financial institutions, multi-­‐billion dollar hedge funds and corporations across the world. By applying the techniques learned in pursuing a Ph.D. in sport psychology, Dr. Doug helps portfolio managers, traders and analysts achieve excellence in their risk taking and risk management behaviors.

Dr. Doug's coaching philosophy is this: Process Leads to Profits.

Dr. Doug currently coaches portfolio managers at elite hedge funds and has worked with top producers at many of the world's largest banks. Some of his most popular speaking topics include: Cognitive Biases; Focusing on the Trade and Not the Money; Overcoming the Fear of Missing Out; and Identifying Your Trading Process and Edge.

Dr. Doug is internationally recognized as an industry thought leader, and regularly appears on television and in print. His first book, The Trading Athlete (John Wiley & Sons, 2001), focused on how to use strategies from sport psychology to improve trading performance. His second book, 8 Ways to Great: Peak Performance on the Job and in Your Life, was published in 2010 by Penguin/G. P. Putnam’s Sons, and was released in paperback and as an audio book in January 2011. His third book, Trading Psychology Playbook, is his coaching manual and currently is not available for public purchase.

A former athlete and floor trader, Dr. Doug’s path to Peak Performance Coaching for Portfolio Managers was not a direct one. As the catcher and captain of his Division I college baseball team, Dr. Doug intended to pursue a coaching career in baseball. After a detour spent on the trading floors in Chicago, Dr. Doug went back to school to earn the advanced degrees necessary to become a baseball coach.

It was in a masters degree program in sport psychology that Dr. Doug experienced his ‘aha!’ moment: If the psychological principles he was learning could be applied to athletes, why not try them out on traders– a similarly competitive breed? The idea worked. 13 years later, Dr. Doug is an in-­‐demand public speaker and globally recognized Peak Performance Coach for elite Hedge Funds.

Doug received his B.A. from Colgate University in 1994, and went on to earn an M.S. in Exercise Science in 2000 from Southern Connecticut State University. In 2005, he received his Ph.D. in Psychology (with an emphasis in sport psychology) from Capella University. He is the chief executive officer of Edge Consulting LLC, a firm specializing in coaching portfolio managers at elite hedge funds. 

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Doug Hirschhorn is a regular contributor to CNBC, appearing on many of the financial network's regularly scheduled shows. Doug has also appeared on Bloomberg, MSNBC, CNN, CNBC, The Today Show, VH1 and more.

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